10 Important Tips to Build a More Usable E-commerce Website

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Updated: August 12, 2014

Follow these 10 tips to build a more usable ecommerce website. With growing competition in ecommerce, you should know how to draw customers and how to make your website popular and usable. Your site must be customer-friendly and the purchase process quick and convenient for improving usability.

1. Call-to-Action Buttons

Make use of call-to-action buttons on your site for improving usability. You should make these buttons stand out by considering the color, font, button size, position and wordings. These buttons should be able to draw attention and be clear from the website’s background.

2. Avoid Lengthy Registration Process

Online shoppers will find it annoying, if they are made to undergo a lengthy process of signing up. It’s better to let them checkout your products without registering. You can ask them to sign up later, to make their purchase easier for next time. This way you can improve sales and customer retention and decrease cart abandonment.

3. Search Option

Having search option on your ecommerce site helps customers in finding the products of their choice easily. Browsing through every page and reading descriptions of all the displayed website products can be frustrating for anyone. You can provide category wise search process so that buyers can find the products quickly.

4. Security Assurance

Online shoppers need to feel confident about making purchases at your online store. You must guarantee personal information security to your customers. You should obtain a trust certificate such as VeriSign, Hacker Safe and SSL certificate to build good reputation. This way you can gain trust and provide effective security.

Important Tips to Build a More Usable E-commerce Website

5. Breadcrumb Navigation

When making purchases, the customers should know the status of their purchase and the number of steps required in completing the process. If not, the customers think the procedure is time consuming and quit it halfway through. With breadcrumb navigation, the customers will be able to go back to the previous step and make changes if they want to, without having to start from scratch.

6. Attractive Photos

It is important to use appealing photos of your products to attract customers. You should display photos of high quality, provide close up shots and multiple angle views of the products. Try to maintain consistency in the photography throughout the website. This helps in making browsing and online shopping experience better for customers.

7. Categorize Products

You must group products and services in a consistent manner, as it has an impact on sales. Products must be categorized according to their use, along with the products that are used together with them. Relevant information about the products must be provided alongside, for every category.

8. Easy Cart Access

Shopping cart must be easily visible to customers on your site on each page on top or onto the right. They should be able to see the contents of their cart anytime and know about the total cost. Customers must be provided with addition or removal of items anytime at any stage, without refreshing. A checkout button must be provided alongside the cart to make the purchase process quicker.

9. Customer Relationships

You can build good relationships by finding customers who are exclusive to your website and offering discounts, sales and special offers to them. You can inform about new products, relevant news, etc through emails. This helps in building loyal customer base.

10. Avoid Hidden Costs

Customers must be specified about the overall cost when they choose a product. You should display the cost, tax and shipping charges at the earliest. Customers tend to get angry, if they are charged extra when making payment and are likely to leave the process, feeling betrayed to visit next time.