When you’re designing a website for your business, you’ll want to take into account a lot of different things. How easy is it to navigate? Have you optimised the site for Search Engines? For the mobile devices that 30% of your traffic is bound to come from? How about for real life, actual people? After all, they’re the ones who help you make a profit.
People are going to find you from a variety of sources, and that’s brilliant. If you’ve got an effective marketing strategy, you’ll be making sales from many different areas. Social Media, in 2014, is obviously a huge one, because you can speak to so many different people across a vast range of platforms. You can use insights to see what works and what doesn’t, and you can then use that information to improve your strategy and of course capitalise on your ROI. When it comes to search marketing, perhaps you’re using a variety of campaigns, from PPC to SEO, link building or perhaps you’re relying on organic traffic due to your brand name alone.
But how will you know where the leads are coming from? For example, say your business requires people to call you for enquiries or to make a sale, and you get 100 calls per day. If 98 of those calls are because of your Facebook presence, one percent is down to Twitter and the remaining one percent is people who have found you on Google, which tells you a lot about how successful each platform truly is. But how do you find this out? Calltracks is a fantastic service which you can use to do precisely that, meaning you know where the leads are coming from that actually convert. The technology works by offering out a different phone number to each different area of your marketing, which will change depending on the source of how a customer found you. These numbers can then be traced back for you to analyse. You can then carry on doing what you’re doing in the best areas, and work on improving others to become even more successful.
When it comes to the data you’re getting from each different source, it can be tricky to keep track and to analyse each one. When you work for a really large corporate company, this can actually be an almost impossible task. When you’ve got customers coming in from a range of different sources (which, hopefully you’ll be able to establish, from the above!), you need to be able to integrate it from all channels, seamlessly. DQ Global are particularly good for this purpose, as they free up your time to make use of all the data for better results.
Ultimately, it’s important to know what all of your data means. The sooner you do, the sooner you can arm yourself with it to make a real difference for your company’s sales and profits.