Several things you need to know about typography include different categories like time period, mood, style and look of lettering. There are different styles like serif, old English, sans serif, decorative, scripts and slab serif.
1. Serif typefaces
This is the most common style used in printing. There are many newspapers, magazines and books that use serif typefaces in the main body. This writing is identified through an extra stroke that is presented at the end of every letter. This can be either decorative or simple. Serifs are drawn through simple fonts and are popular for many applications. This typeface helps in bringing a bolder look along with uniform stroke in the typeface.
2. Ascenders vs. Descenders
Ascenders and descenders are known to be the top and bottom part of the letters that fall beyond mid-range of the typeface. Ascenders remain above the letters while descenders are pieces that can be found below the letters. The ascenders and descenders can be short, long, contain serifs, decorative or simple. But one should make sure that they don’t touch line to line. One should use the line height option to make sure that there is distance between the ascenders and descenders.
3. Kerning and Leading
Kerning and Leading are known to be two most important aspects in typography. If one is able to use them properly then their typography will be much better. Kerning helps the user to adjust spacing between pairs of different letters. This process will help in adjusting the space and make the paragraphs look much better.
Leading is the process that helps in deciding a proper distance between baselines in the lines and the baseline of a specific type. The space between lines of specific type varies and depends on size, application and typeface.
4. Type Measures
The most important thing that comes into the mind while writing the letter forms is that should there be columns forms? And how many letters should be there in a specific line? The point size of the typeface and width of the columns greatly affect its readability. Long lines tend to be tiring and intimidating for the readers. Many times even the short lines with odd breaks hurt the comprehension. Once a person is able to decide the column width properly then it becomes easy to decide the size of column text for optimum reading.
There has always been confusion in people’s mind when it comes to right, left, justified, or centre alignment. To make it easier one should first look at the language of the typography. Left alignment is known to be the most common around the world and suits all types of texts. Right alignment suits navigational tools and block quotes, while centre alignment is good for elements that don’t have much typing and require large blocks of lines. Justified fills texts from left to right and is a common alignment form in print publishing.
These were the common forms of typography. Understanding the things you need to know about typography will make the letterform readable for the viewers.