Selling online is a huge profitable business. When your shopping store can remain open for 24*7 and reaching global market without any operational expenses, it can surely bring huge profits if everything is properly carried out. Unlike physical store, in this you do not come into direct interaction with your customers. The interface between the service provider and the customers is the website. If your website is not properly designed, then it may lead to the loss of visitors inspite of the fact that you are providing good products/services. There are plenty of things to consider when designing an ecommerce site. If visitors are not finding their navigation enjoyable on the website, it is the clear indication that your business is into big trouble. Below are 7 common mistakes that you need to avoid while designing an e commerce website.
Lack of necessary details of the product on website: When we shop in a physical store, we have the freedom to see, touch and ask about the product. But on Internet we can only see the product. Also there is no interaction between seller and customers. So for the ease of customers, you need to place good quality of images of product on the website. Keep a short and necessary info (like size, materials used, price, dimensions etc.) about the product as standard and details as the option for the visitors to see.
To get registered before buying: No doubt, Sign up is a very important tool for the sales team to track the customers or do follow ups. But by asking them to register first and then letting them to buy products, you have placed another obstacle in the path of conversion of buying decision to the act of purchase. Instead of requiring a customer to sign up for an account before they order, offer them the option at the end of their ordering process. Or you can ask them to save their account information for tracking the status of their current order easily.
Too many steps in order process: This is one of the common mistakes which almost all e commerce websites commit. You have to make the order processing steps as easy as possible. These should be simple enough to understand and short too. Don’t check customers patience. More number of steps you put, implies more number of opportunities you are giving them to leave the site.
Limited payment modes: One of the major mistakes is the limitations in payment methods. Make all the methods of payment available on your website for the ease of the customers.
No Contact Information: It is quite obvious that customers would want to know about the company with whom they are dealing with. They want to be ensured that if they have a problem they’ll be able to talk to a real person and get the help they need. Never hide your contact details. So what you need to do is- Put your contact information in an easy to find place on every page of your website.
Poor customer support: This is quite similar to the above. Make the procedure to contact you very easy and simple, in case they have a problem or question. Offering a help request form for customers to fill out can instill more confidence than just an email address.
Complex Navigation: Always remember that you are selling products and not the web design. Don’t make your design complicated. Nothing can be worst than the time consuming task of finding a product on E Commerce website. Often, some websites do not even use categories for their products. Avoid this and make it simple for customers to look through different categories, and get to their shopping cart.