7 Common Mistakes in ECommerce Website Designing

Selling online is a huge profitable business. When your shopping store can remain open for 24*7 and reaching global market without any operational expenses, it can surely bring huge profits if everything is properly carried out. Unlike physical store, in this you do not come into direct interaction with your customers. The interface between the service provider and the customers is the website. If your website is not properly designed, then it may lead to the loss of visitors inspite of the fact that you are providing good products/services. There are plenty of things to consider when designing an ecommerce site. If visitors are not finding their navigation enjoyable on the website, it is the clear indication that your business is into big trouble. Below are 7 common mistakes that you need to avoid while designing an e commerce website.

ECommerce Website DesigningLack of necessary details of the product on website: When we shop in a physical store, we have the freedom to see, touch and ask about the product. But on Internet we can only see the product. Also there is no interaction between seller and customers. So for the ease of customers, you need to place good quality of images of product on the website. Keep a short and necessary info (like size, materials used, price, dimensions etc.) about the product as standard and details as the option for the visitors to see.

To get registered before buying: No doubt, Sign up is a very important tool for the sales team to track the customers or do follow ups. But by asking them to register first and then letting them to buy products, you have placed another obstacle in the path of conversion of buying decision to the act of purchase. Instead of requiring a customer to sign up for an account before they order, offer them the option at the end of their ordering process. Or you can ask them to save their account information for tracking the status of their current order easily.

Too many steps in order process: This is one of the common mistakes which almost all e commerce websites commit. You have to make the order processing steps as easy as possible. These should be simple enough to understand and short too. Don’t check customers patience. More number of steps you put, implies more number of opportunities you are giving them to leave the site.

Limited payment modes: One of the major mistakes is the limitations in payment methods. Make all the methods of payment available on your website for the ease of the customers.

No Contact Information: It is quite obvious that customers would want to know about the company with whom they are dealing with. They want to be ensured that if they have a problem they’ll be able to talk to a real person and get the help they need. Never hide your contact details. So what you need to do is- Put your contact information in an easy to find place on every page of your website.

Poor customer support: This is quite similar to the above. Make the procedure to contact you very easy and simple, in case they have a problem or question. Offering a help request form for customers to fill out can instill more confidence than just an email address.

Complex Navigation: Always remember that you are selling products and not the web design. Don’t make your design complicated. Nothing can be worst than the time consuming task of finding a product on E Commerce website. Often, some websites do not even use categories for their products. Avoid this and make it simple for customers to look through different categories, and get to their shopping cart.

Popular Web Design Magazine

While waiting at the shopping mall with some time to kill I ventured into my local chain book store, Borders. Being a web designer I spend all too much time in front of my computer screen and was looking forward to

checking out the physical “print” world again. To my surprise, I found a $15.00 magazine with CD devoted to web design entitled “Practical Web Design.”
I was intrigued to find such an expensive “trade” looking magazine at a local book store. It’s originally published in the UK, but is available at Borders, Barnes and Nobles, Amazon.com and all other major book and periodical shops. I sat down and read the whole thing. It contained a wide array of articles all linked together by the general web design topic.

The most impressive article was a before and after spread of a real website. The writers of the magazine took a boring, regular looking webpage and spiced up the visual content and the information it contained. This included adding style sheets and custom graphic design. This particular feature would be the magazine’s greatest selling point, as it’s relatively unique. I don’t see very many before and after step by step articles that deal with a real life website. Every issue they take a different site and run it through professional web design treatment.

Web Design Magazine

There were reviews of the coolest and most creatively designed websites, which are always fun to check out. In-depth step by step tutorials gave very specific uses for particular web technologies. The November 2005

issue that I read had multiple Flash tutorials with screen shots and excellent directions. The creativity and quality of each tutorial was excellent. They described in step by step detail how to build a moveable user controlled pixel art character with a 2d, vintage, Nintendo-like look. Every issue contains specific tutorials on different web technologies, like flash, PHP etc. An SEO and Internet marketing section outlined the basics, complete with pros and cons, of different optimization strategies analyzing real life case studies. Practical Web Design included multiple pages that showcased royalty-free stock photography provided on the accompanying CD, which also included proprietary software for building css templates, multiple software trials and utilities.

The voice of each article was excellent and I found the writing very professional and fun to read. Now here are the bad things about it. First of all, each issue is relatively thin, about a 1/4 inch thick, so there’s not much content for the hefty $15 dollar price tag. The tutorials are too scattered and unconnected to each other. Descriptions of a user controlled Nintendo looking character may be cool, but without examples of a business implementation or what to connect with, it doesn’t serve much use to me as a professional. If I had that specific of an idea, I’d probably do a lot of research on a site devoted solely to flash innovation, like Flashkit. In this particular type of magazine I would have been more interested in looking at a new way to solve an old problem or a commercial application of the technology being presented.

A lot of the information is just a repeat of what can easily be found and accessed for free online, like the cool site section and the stock photography. Practical Web Design Magazine targets themselves towards professionals, but seems to play more to amateurs than it should. In one article there was a full two paragraph description of CSS which included references to and the definition of the W3C. Come on, any professional web designer and most students will have that information down pat. It’s literally one of the first things you learn and is all over the web. The SEO articles included lots of really basic information and spent a lot of time describing basics like keyword density. See more…

10 Places to Find Absolutely Free Vector Graphics

Vector graphics allow the preservation of quality within an image. These graphics at times offer superior quality over the traditional (raster) image formats, such as Bitmap. This means that if you were to view a vector and bitmap image next to each other, as you zoomed in you’ll be able to see that the bitmap image will suffer from pixelation while the vector graphic’s quality will remain intact.

Here are 10 of the top sites where you’ll be able to grab absolutely free vector graphics that allow editing in Photoshop and Adobe Illustrator. Most of these sites offer free vectors in several formats for quick and easy customization. Sites that showcase high-quality vectors can be a bit hard to find now-a-days, this is why we’ve done the job for you and assembled this collection for your enjoyment.


Vecteezy rants that although it may have a “stupid name” it still has a great selection of cool vectors. This site is updated on a weekly basis and offers the option of uploading your vectors as well. Vecteezy houses a wide variety of vectors, anything from animal mascots to glossy icons.


QVectors showcases all sorts of free quality vectors from all over the web. Very much like Vecteezy, on this site you’re also able to submit your vector work allowing you to gain exposure and recognition. Most of the files are in EPS format and licensed under Creative Commons.

123 Free Vectors

Free Vector Graphics

This site offers a high quality stock of vectors with categories ranging from animal to vintage. You’ll encounter three pages of creative graphics carrying over 791+ free vectors.

Free Vector Graphics.Net

As its name states freevectorgraphics.net contains a select collection of vectors through categories such as Abstract, Icon, Nature, and more. The site aims to be interactive as well, as it allows you to leave comments, tips, and hints on available vectors.

Vector Valley

Vector Valley is a vectorial gallery showcasing quality graphics and artworks in various formats such as EPS, AI, CDR, and SVG. Check out the site because they claim to commence the offering of Vector Tutorials, Illustrators Profiles, and more.

Vector Portal

Vector Portal is a huge database containing large quantities of vector files offered through the Creative Commons License. Users are allowed to freely use the artwork for whatever purpose they choose. To date the site states to have over 2 million downloads. Not only are you able to download vectors, however you’re also able to grab free designs for flyers, ads, cd labels, business cards and more.

Free Vectors.Net

This site offers an easily searchable and indexed catalogue of vector graphics. Their goal is to make the vectors as easy to search as possible. You can also participate on the site by submitting any possible vectors you’ve created or links to vectors you haven’t seen stocked on the site.


VectorTuts is mainly a blog dedicated to tutorials, articles, and all things vectors. It also has over 5 pages of artwork that focuses on high-quality free vector graphics. For the most part this site being a blog this allows you to leave your trace of thoughts in the form of comments on their collection of vectors.

Vector Art.Org

VectorArt.org houses a great selection of free vector graphics downloadable in several file formats including (but not limited) to EPS and AI. You’re easily able to scan for graphics while being able to vote for the artwork you believe is the top notch.


Apart from the cool site design Dezignus offers 22+ pages of high-quality vector graphics absolutely free. Scan through various categories for a quick find of the right vector graphic you’re looking for. You can also find wallpapers, textures/backgrounds, Photoshop brushes, icons and much more.

33 Awesome And Inspiring Photoshop Designs

There are countless tutorials, articles, resources all about how to use Photoshop more efficiently, tips, tricks. Photo manipulation is one of the most interesting skills. On this list You’ll find showcased many artists from Worth1000 site – which is popular with its numerous contests and amazing photo manipulation works. Every pick has been carefully picked from the crowd – some of these works are really funny, some works look unbelievably real – but all of those works will inspire You a lot, I assure this!

If You still don’t know – everything is possible with Photoshop and here You can see, what can be done with Photoshop power in it’s best performance!


[Unripe Kitties]

[Broccoli House]

[Fungi Felina]

[Eye Drop]

[Leggo My Nut]

[Hey I am a Snail]

[Bean frog]

[Raid on the Mantipod]
[Cassava gator]




[Apple fish]

[Astral Voyage]

[African Treephant]


[Mango Fruit Bats]

[Mystic Forest]

[Medieval Kitty]

[Gator Boot]

[Elephant’s Creed]

[Banana Fish]






[‘Up 2, Fly South’]

[Elephant Man]


58 Super Clean & High Quality Fonts for Free Download

Here are 58 free fonts that are super clean and would be great to use in your next minimal style design.

Choosing the right typeface is an important step in any design process. So it’s a good idea to have a selection of high quality fonts in your library. In this post, I’ve listed the best of the best fonts that will help take your designs.

Alte Haas Grotesk


Aurulent Sans

Aller Sans




Birra Stout







Droid Font Family



Engel Light

Existence Light

Fontin Sans



Fertigo Pro


Goudy Bookletter 1911


Jalane Light



League Gothic




Museo Sans





Nadia Serif


Old Sans Black





St Transmission – 200 Thin


Serif Beta








Yanone Kaffeesatz

Striking Text Effect Using Glows and Blends

This blog explained how to create the image above using a combination of glows and blends effect

Step 1

Create a new document [File > New (Ctrl + N) (w – 800, h – 600)] with the background set to black.

Step 2

Create a new layer and fill it with a radial gradient of green/blue to black originating from the right of the image and then set the layer opacity to 30%

Step 3

Create 3 new radial fills going from red to transparent, green to transparent and blue to transparent, and place them within their own group

Step 4

Create a new layer, set the foreground and background colors to mid gray and black respectively, then go filter > render > clouds
Then still on this layer go filter > noise >add noise and add noise of 4% with a gaussian distribution and tick monochromatic

Finally set this new layer to overlay with an opacity of 70%

Step 5

Create the shape of the number 2 on a new layer.

You can use one of your pre-installed fonts, however if you don’t think you’ve got the right font, draw your own using the pen tool. For the shape below I used franklin gothic font set to 800 px in size. Then converted the text into a path, and modified the individual points using the direct selection tool to a shape I was happy with. Next, I turned the path into a live selection. Lastly I filled that selection with the color black in a new layer.

Add inner and outer glows using layer styles to the number 2 (double click on the layer in the layer panel).

Outer glow settings:

Inner glow settings:

Step 6

Using a white brush tool with 0% hardness paint strokes around the edges of the 2 on several new layers. Try experimenting with the smudge tool as well to push the paint around a bit.

Now set each highlight layer to overlay and experiment with the opacity levels to achieve a look similar to that below. For a slight color alteration I added a pale orange color overlay in layer styles to each layer.

Step 7

Create some funky lines to the rop right of the 2 on a new layer. To create these lines I used a brush set called winter breeze which you can find in the previous post 10 Groovy Brushes for Photoshop

Then create a layer mask for the new layer to hide the new lines which are visible over the 2 itself. Finally, in layer styles set a color overlay to yellow and an inner glow of mid orange and experiment with the choke and size settings to produce something like below:

Step 8

Now the final step, create a new layer yet again, fill it with black and go filter > render > lens flare and accept the default settings. Move the lens flare to an appropriate position then set the blend mode to linear dodge.

I hope you enjoyed this tutorial. If you have any questions, write a comment below and I’ll reply and also try to download load original PSD File

Adobe Flash Tools With Shortcuts

Your drawing tools should appear, by default, on the left side of the screen, as shown in this Figure. If the tools aren’t visible, you can access them by selecting Window, Tools.

The following sections look at how to draw with these tools. You’ll learn about all of them in this post, although the really advanced techniques aren’t covered until this post, “Applied Layout Techniques”. Keep in mind that some tools are grouped together. For example, the Oval tool is hidden under the Rectangle tool. You’ll have to click and hold on the Rectangle tool in order to see a drop-down list of the other tools. Also, as a way to categorize all the tools realize that some tools (such as the Pencil and Brush tools) let you create artwork, others (such as the Selection and Zoom tolls) simply help you modify or view your artwork. In the following sections you’ll learn how to create and how to edit artwork.

23 Types Of Blending Modes In Adobe Photoshop

Choose blending modes from the pop-up menu in the Painting Tool Options palette. The various paint modes in combination with opacity/pressue settings have a selective control on which pixels are affected when you use the painting and editing tools. The result is more of a blending of the paint colour and the colour of the base pixels than simply one colour replacing another.


Produces a grainy, chalk-like effect. Not all pixels are coloured as you drag across the image, leaving gaps and holes in the storke. Reduce the Opacity setting to control the effect.


Makes pixels transparent. You can only access this mode on a layer with the Lock Transparency option deselected. Available for the Brush, Paint Bucket, Pencil and Line tools.


Only available when you are working on a layer with a transparent background. Make sure Lock Transparency is deselected for the layer. Use behind to paint behind the existing pixels on a layer. Paint appears in the transparent areas, but does not affect the existing pixels.


Applies the paint colour to pixels that are lighter than the paint colour – doesn’t change pixels darker than the paint colour.


Combines the colour you are painting with the colour of the pixels you drag across, to produce a colour that is darker than the original colours.

Color Burn

Darkens the base colour by increasing the contrast in base colour pixels, depending on the contrast in base colour pixels, depending on the blend colour. More pronounced when paint colour is dark. Blending with white has no effect.

Linear Burn

Darkens the base colour by decreasing brightnessdepending on the blend colour used. Blending with white has no effect.


Replaces pixels darker than the paint colour, but does not change pixels lighter than the paint colour.


Produces the opposite effect to Multiply. It multiplies the opposite of the original colour by the painting colour and has the effect of lightening the pixels.

Color Dodge

Brightnes the base colour by deceasing contrast. More pronounced when the paint colour is light. Blending with black has no effect.

Linear Dodge

Brightnes the base colour by increasing the brightness depending on the blend colour. Blending with black has no effect.


This increases the contrast and saturation, combining the foreground colour with the pixels you drag across. Highlights and shadows in the base colour are preserved.

Soft Light

Creates a soft lighting effect. Lightens colours if the painting colour is lighter than 50% grey, darkens colours if the painting colour is darker than 50% grey.

Hard Light

Multiplies (darkens) or screens (lightens) pixels, depending on the paint colour, and tends to increase contrast.

Vivid Light

Burns or Dodges base pixel colours by increasing or decreasing contrast depending on the blend colour.

Linear Light

Burns Dodges base pixel colours by increasing or decreasing brightness depending on the blend colour.

Pin Light

Replaces base colour pixels depending on whether the blend colour is lighter or darker than 50% grey.


It looks at the brightness of pixels and the paint colour, then subtracts paint brightness from pixel brightness. Depending on the result, it inverts the pixels.


The result is similar to difference, but with lower contrast.


In colour images, applies the hue (colour) of the paint, without affecting the saturation or luminosity of the base pixels.


Changes the saturation of pixels based on the saturation of the blend colour, but does not affect hue or luminosity.


Changes the relative lightness or darkness of the pixels without affecting their hue/saturation.


Applies the hue and saturation of the blend colour, but does not affect the luminosity of the base pixels.


One of the most powerful and flexible ways of choosing foreground and background colours is using the color picker palette. You can us a number of different colour models to create colour.

1. To create a process colour using the color picker, click once on either the foreground or background colour box.

2. Enter values in the CMYK entry boxes. You will see a preview of the colour in the current color swatch, above the previous color swatch.

3. Ok the dialogue box. The colour you defined now becomes the foreground or background colour, depending on which box you clicked in step 1.

You can also create colours using the color slider and the color field. The next example uses Hue, Saturation and Brightness values. Use the same techniques for Red, Green, Blue (RGB) and Lab colour models.

1. To create a colour using Hue, Saturation and Brightness (HSB) values, first click the Hue (H) radio button.

2. Click on the color slider bar, or drag the slider triangles on either side of the bar, to choose a hue or colour. This sets one of the three HSB values. The number in the Hue entry box represents the hue you have chosen (0-360).

3. Next, click in the color Field to set the other two variables – Saturation and Brightness. Clicking to the left of the field reduces the saturation, clicking to the right increases the saturation of the selected hue. Clicking near the bottom decreases brightness, clicking near the top increase brightness for the selected hue.

4. If you click on the Saturation button, the color slider now represents saturation (from 0-100) and the color field allows you to choose Hue and Brightness values. When you click the Brightness values. When you click the Brightness radio button, the slider represents Brightness and the color field represents Hue and Saturation.

Web-safe colours

1. To create a web-safe colour, select the only web colors option. Fewer color Field; each color exists in the web palette which consists of 216 colours.